Your brand is a promise—the promise of the experience you commit to deliver to your customers. A strong brand helps differentiate you from the competition, create an emotional connection with your target market and build long-lasting relationships with your customers. But sometimes, a business needs…

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A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or…

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A brand audit is a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments. What is…

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Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. So if brand is what they think about you, when you’re not in the room, then how you can influence that…

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