A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or…
Market research is the process of acquiring useful information about the preferences of consumers, market trends, and statistical data. Because of the potential business insights about consumer behaviors and necessary data that will help them in making decisions, Market research is a key part in marketing a…
A brand audit is a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments. What is…
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. So if brand is what they think about you, when you’re not in the room, then how you can influence that…
What Does B.O.S.S. Digital Marketing™, LLC , Mean By Strategy & Consulting Well simply put this is chess not checkers we can help you strategically make sure your doing all that you can to get your business to reach the masses. It’s easy to…
What is Digital Marketing? The definition of “Digital Marketing” encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. No matter…
What Does “Branding” Consist Of? We at B.O.S.S. Digital Marketing™, LLC want your Name, Logo, Identity, Colors, Marketing, and Strategy to be a clear representation of your brand and connect with your users. Your Brand is your companies theme. There’s no halfway doing business…
